Are you worried about choosing the best marketing technique for your brand out of many? Don't worry at all! We know that the supremacy of any marketing technique doesn't suit all brand needs. Influencer marketing might be effective for one brand, and WhatsApp advertising for others.
Email marketing is one of the trending and result-proven marketing strategies. You don't have to spend more on email marketing agencies in India, and you can achieve the best outcomes. Thus, here we will explore the advantages of choosing email marketing and how you can create an engaging email marketing campaign.
Why Should I Choose Email Marketing?
There are multiple reasons to choose email marketing over other marketing strategies. Here, we will explore some of the major ones.
Direct Connection to People
Email marketing lets you speak directly to the people interested in your business without any company or website getting in the middle. When someone signs up for your email list, you can send messages, deals, and news straight to their inbox.
Cheap Way to Market
Compared to things like printing flyers, making TV commercials, or sending mail advertisements, email marketing costs very little money. All you need is an email service and the ability to write good email content to reach a big audience for an affordable price.
Talk to Specific Groups
With email lists, you can split up your audience into smaller groups based on things like their age, interests, behaviors, and past purchases. This lets you send super personalized and relevant emails to each specific group for better engagement.
See Exactly How Well It Works
Email marketing allows you to track everything, how many people opened emails, clicked links, made purchases, etc. You get detailed data to understand exactly how well your email campaigns are performing so you can make them better over time.
Build Lasting Relationships
Emails let you stay in close, consistent communication with your audience to build strong relationships and trust. By providing them with valuable information, insider scoops, and exclusive deals through emails, people become loyal to your brand.
Drive Sales and Traffic
Creating emails with enticing deals, promotions, and product info can effectively push people to your website to browse and buy your products or services. Email is an amazing channel for guiding people through the entire purchase journey.
Keep Your Brand Top of Mind
Sending regular emails is a great way to stay on your audience's radar and keep your brand's name and messaging in front of them frequently, even when they aren't actively looking to purchase at that moment.
Schedule Emails to Send Automatically
Instead of manually sending every email, you can set up automated email sequences or hire an email marketing service provider in India to get sent automatically based on specific customer actions or behaviors, like welcome emails for new sign-ups, cart reminders, and personalized product recommendations.
Reuse and Share Your Best Content
Have a really great blog article, guide, or other timeless content piece? Email marketing allows you to reshare links to that awesome stuff with your audience again and again, so it keeps providing value.
Boost Overall Customer Value
When you nurture strong relationships through consistent, valuable emails over time, your customers are much more likely to keep purchasing from you again and again. This increases their overall lifetime value.
12 Steps For Creating An Email Marketing Campaign
Here, to create an effective email advertising campaign for your brand, follow the steps below carefully.
Decide Your Main Goal
The very first step is picking the specific goal you want your entire email campaign to focus on and achieve. Do you want to tell people about a brand-new product you are selling? Are you trying to boost overall online sales numbers? Maybe you just want to drive more visitors to your website. Or is this more about building stronger brand awareness and connecting with your audience? Whichever main objective you settle on, make sure it's crystal clear in your mind from the start.
Get to Know Your Audience
Before writing a single word of your emails, it's super important to deeply understand who these emails will actually be going to. Get familiar with all the key details about your core audience, their general age range, gender, interests, the pains and struggles they face, and what their biggest wants and desires are. Building this clear picture of your target audience allows you to shape your campaign with content and offers that feel personally relevant and appealing to them as real human beings.
Gather Email Addresses
In order to kick off your email campaign, you obviously need an actual list of email contacts to send it to. If you don't have an existing email list already, you will need to make a serious effort to promote email sign-ups across your website, blog, social media channels, in-person events or locations, and anywhere else you can capture interested people's email addresses. The bigger and higher quality your list is, the bigger impact your campaign can potentially have.
Find an Email Service
While you could technically send emails directly from your personal email account, it's infinitely better to use an email marketing agency in India, like MakkPress Technologies, which specializes in this field. These services make it simple to securely store and manage your email lists, design beautiful branded email templates, automate sending sequences, track all your analytics, and basically everything you need for successful email campaigns.
Write a Captivating Subject Line
When it comes to getting your emails actually opened and read, having an attention-grabbing subject line is absolutely crucial. This short snippet of text has the make-or-break power to persuade recipients to click on your message or automatically ignore it and move on. Spend time brainstorming creative, curiosity-piquing, benefit-driven subject line options that follow spam rules to entice as many opens as possible.
Craft Content that Hooks People
While the subject line is massively important, the overall body content of your emails is what will truly hook an audience and inspire action. The very first lines and paragraph need to immediately draw the reader in with a thought-provoking idea, hard-hitting benefit statement, big promise or bold claim around your main message. From there, use clear, conversational writing organized into scannable sections that build desire around your offer, before closing with a crystal clear, motivating call-to-action.
Design Visually Branded Emails
With email builder tools in most marketing platforms, you can easily incorporate visual branding and design elements that make your emails look polished and trustworthy. These can include your business's logo, brand colors, custom font styles, and any images you want to include, like product shots or graphics. But don't overcrowd or over-design, a clean, mobile-responsive look with plenty of spacing is usually best for easy reading.
Use Personalization Whenever Possible
One of the biggest strengths of email compared to traditional broadcasts is the ability to personalize and customize each message on an individual level. Take advantage of "merge fields" that allow you to dynamically insert personalization like a recipient's first name, location, and other unique details wherever appropriate to help them feel valued and attended to directly.
Test and Perfect Before Sending
Before letting your final email campaign out into the world, it's critical to run test sends and review how your emails are rendering consistently across all the most common email apps, devices, browsers, and environments. Additionally, use A/B split tests on things like subject lines and design variations to see which versions are statistically performing and converting better before deciding on the winning execution.
Schedule Emails For Prime Times
Once you have run all tests and finalized your campaign materials, it's time to set your ideal send dates and times for your primary email deployment. You will want to aim for those sweet spot windows when your audience is historically most actively checking their inboxes and primed to engage. For longer nurture campaigns, schedule any supplemental automated follow-up emails containing reminders, related offers, or new content to keep your momentum going strong.
Track All The Important Numbers
As your campaign emails start going out and getting opened, pay very close attention to all the key metrics and analytics around open rates, clicks, website traffic, sales numbers, and any other KPIs tied to the original goals you set out to achieve. Gathering and analyzing this data on an ongoing basis allows you to evaluate the real-world success of your efforts and pinpoint potential areas for further optimization.
Follow Up and Keep Improving
Don't just let your email campaign momentum fade away after those initial sends. Based on the performance data you are seeing across different segments of your audience, make sure to follow up accordingly with additional emails tailored to each group. For example, people who showed high engagement could get nurtured further as hot leads, while others who abandoned carts could receive targeted reminder sequences.
Conclusion
Thus, you can achieve a remarkable result by creating an email marketing campaign that follows the latest trend. Optimize your long-term sales and revenue efforts with more customization and maintain continuous efforts. Additionally, take advantage of email marketing agencies in India like MakkPress Technologies, an eCommerce marketing agency that specializes in brand-tailoring all the 2024 trending eCommerce marketing techniques. MakkPress Technologies has over 13 years of experience in boosting brand presence through email marketing campaigns.
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